Digital out of home advertising is becoming an increasingly popular way for brands to stand out from the crowd and make a big impression on residents and commuters in some of the world's busiest cities.
By combining the familiar platform of traditional out of home advertising with exciting new technology, DOOH offers brands the opportunity to think outside the box with their campaigns and make an impact on their perfect target audience.
Digital outdoor ads aren't just useful for getting you noticed on the street, either - DOOH campaigns bring with them incredible social media power. Pepsi Max's famous 'Unbelievable' campaign, which combined a bus shelter with augmented reality, has racked up over seven million views on YouTube, and well over 120,000 mentions, likes and shares across Twitter and Facebook. The right digital outdoor campaign can really get people talking online - check out the video below.
Digital OOH ad spend grew by over 27% last year, and now comprises around a quarter of UK out of home spend in total. This overall figure surpassed £1 billion for the first time in 2014, and it's undeniable that the rise of digital outdoor advertising has played a key role in this staggering growth.
The average global consumer is exposed to various digital out of home media for a total period of 14 minutes each week, with investments in DOOH ad space expected to grow by 14.2% year-on-year until 2017.
At Out of Home International, we work with a range of traditional and digital advertising formats to bring you cost-effective campaigns that can help to make a big difference for your brand.
Get in touch with us today to find out more!
By combining the familiar platform of traditional out of home advertising with exciting new technology, DOOH offers brands the opportunity to think outside the box with their campaigns and make an impact on their perfect target audience.
Digital outdoor ads aren't just useful for getting you noticed on the street, either - DOOH campaigns bring with them incredible social media power. Pepsi Max's famous 'Unbelievable' campaign, which combined a bus shelter with augmented reality, has racked up over seven million views on YouTube, and well over 120,000 mentions, likes and shares across Twitter and Facebook. The right digital outdoor campaign can really get people talking online - check out the video below.
Digital OOH ad spend grew by over 27% last year, and now comprises around a quarter of UK out of home spend in total. This overall figure surpassed £1 billion for the first time in 2014, and it's undeniable that the rise of digital outdoor advertising has played a key role in this staggering growth.
The average global consumer is exposed to various digital out of home media for a total period of 14 minutes each week, with investments in DOOH ad space expected to grow by 14.2% year-on-year until 2017.
At Out of Home International, we work with a range of traditional and digital advertising formats to bring you cost-effective campaigns that can help to make a big difference for your brand.
Get in touch with us today to find out more!