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Everything Out of Home in One Place

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    You’ve probably seen Public Health England’s Quit Smoking Campaign which took over the nation in December – large billboards warning smokers that roll-ups can be equally as harmful to their health as conventional cigarettes, featuring horrific and disturbing images of rotting internal organs amongst the components of the cigarette. Fast forward one month and the government seem to have taken note of the adverts, and are targeting cigarette addiction once again. A recent study by ASH (Action on Smoking and Health) found that 10 million people, or 1/6 of the UK population, are smokers. A new measure, forcing all cigarette manufacturers to ditch branding and use plain packaging, is to go to a free vote with MPs in the coming months. 
    Damaged internal organs replace the tobacco in a roly.
    The powers of cigarette companies has been steadily stripped over the years since the damaging effects of smoking have come to light, denying them advertising rights, the ability to sponsor sporting events previously dominated by leading cigarette brands, and heavily publicising campaigns like ‘Stoptober’ to help consumers kick their habit. The biggest impact resulting from legislation to discourage smoking was back in 2007 with the smoking ban, which is widely considered to have been a positive change – numbers of heart attacks and premature births has fallen since the change came into place, and seems to be a direct result of the legislation. Despite public approval of previous smoking legislation at least 100 Conservative MPs are planning on voting against the latest motion, which may be due to the inconclusive evidence of how similar laws have affected Australia’s smoking figures.

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    With the growth of digital technology comes the growth of digital out of home advertising, and investments in digital billboards, posters and interactive outdoor advertisements are expected to increase by over 14% each year until at least 2017.

    Research has shown that the average global consumer is exposed to various kinds of digital out of home media for 14 minutes each week, with this amount obviously significantly higher for those who live in major cities such as New York and London. In late 2014, Google launched North America's largest digital billboard to promote Android in New York City's Times Square, which measured 77 feet tall by 323 feet long and dominated tourists' view of Broadway.

    street perspective of white billboard with android written in green.
    Google's Android digital billboard in Times Square, New York

    There have been some incredibly innovative - albeit slightly smaller - examples of digital billboards closer to home in London in recent years, with this effort from British Airways (below) even winning the Direct Grand Prix at Cannes festival of creativity in 2014. This incredibly complex advert - masked by the concept of a young child chasing after a plane - saw antennaes detect nearby BA aircrafts, triggering several applications to provide information about the flight such as destination, origination and cloud coverage to determine whether the plane is visible to those below.
     British Airways' innovative digital billboard in London

    Cadbury delivered one of the most talked-about examples of interactive billboard advertising last year, using augmented reality  to give commuters in Waterloo Station a chance to 'win their joy' made out of chocolate. The billboard picked out lucky passengers from the crowd and invited them to 'smash' digital models of what they may have been thinking about - from football and cars to shoes and skateboards - before awarding winners with some free chocolate.

     Waterloo Station featured this augmented reality billboard

    As technology continues to develop and expand, we're going to see more and more examples of digital outdoor advertising on our streets. Out of Home International already offer access to this pioneering advertising method, with a range of digital out of home services to choose from.

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    This week commuters at London's Waterloo Station have the chance to take a seat in their own customised Skoda Fabia and see the results on Motion@Waterloo, the station's giant digital advertising screen.

    A promotional booth in the station lets users design the car from scratch in a video game-style way, by using an app to select the wheels, interior design and colour scheme to build their own personalised Fabia.

    The ad uses a green screen and augmented reality technology

    Commuters then take a seat in front of a green screen and see their creations come to life - with themselves in the driver's seat - on Europe's largest digital advertising display through an innovative use of augmented reality technology.

    Commuters have the chance to take a seat in their personalised Fabia

    Running until 9pm on Friday 13 February, the concept is a collaborative effort from Skoda, interactive digital agency Enigma and JCDecaux, bringing the 'What Car? Car of the Year 2015' to life in one of London's busiest stations.

    Enigma co-founder Andrew Newman explained that the augmented reality animation is the result of over 50 hours of work, describing the advert as a "world-first" that "truly expresses the art of customer control."


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     British retailers Hunter and Topshop will be launching new digital out of home ad campaigns across the country on Friday to give customers a unique experience of the famous upcoming clothing trade show, London Fashion Week.

    Using innovative digital outdoor adverts, as well as social media, the fashion giants are planning to bring this year's catwalk styles into customers' wardrobes at the touch of a button.
    Topshop Will Be Launching a Digital Out of Home Advertising Campaign for London Fashion Week
    Topshop's billboard coordinates with social media to give customers a unique experience

    Topshop has partnered with Twitter to showcase London Fashion Week's trends according to tweets using the #LFW hashtag. Several digital outdoor advertising screens across the country - all within close proximity of Topshop stores - will then display this real-time data alongside corresponding Topshop products which are currently on sale. Customers will then be able to tweet the displayed trend's hashtag to @Topshop and in return will receive a curated shopping list in this amazing collaboration between digital out of home and social media.

    Meanwhile, Scottish wellington boot company Hunter will use nine state-of-the-art digital billboards to stream its catwalk show live in high-footfall retail environments in London, Manchester, Birmingham, Leeds, Liverpool and Glasgow. Messages on the billboards will also drive the audience to Hunter's website, with its landing page taken over by London Fashion Week content for those logging in on their mobile device in order to give customers the inspiration and functionality to make immediate purchases.

    Advertising on digital billboards is a great way of giving your brand more exposure, captivating potential customers by engaging them with moving images and, in these cases, offering them a truly innovative interactive experience.



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    Digital Outdoor Advertising Campaign for Saudia
    Digital OOH campaigns such as this one from Media Agency Group, OOH International's parent company, have had a great impact on the outdoor advertising industry, with increased profits for 2014
    The Outdoor Media Centre (OMC), the trade association for outdoor media owners, has reported that a strong fourth quarter saw profits for the UK's out of home advertising sector hit the £1 billion mark during 2014. 

    The latest figures from OMC reported that revenues were up 6.1% in the last quarter of the year, with the increasing number of digital out of home advertising sites available a major contributing factor to the industry's improved success.



    The association listed the top ten advertisers in the last quarter as:
    - Asda Stores
    - BSkyB
    - KFC
    - 02 UK
    - Sony Mobile
    - TalkTalk
    - TSB Bank
    - 20th Century Fox
    - Vodafone
    - Warner Bros

    Google also invested heavily in outdoor advertisements as it ran campaigns to promote YouTube, Android and Google Outside.

    Recently-appointed OMC chairman, Mark Craze, commented on the new results, claiming that the outdoor advertising industry is strongly benefiting from the investment in digital out of home platforms.

    Digital out of home advertising contributed to more than 28% of total revenues for the outdoor industry in 2014, showing the increasing importance of digital in the world of advertising. Although sharing the same principles as regular billboard and poster advertising, digital advertising offers an extra opportunity to captivate potential consumers with moving images, video or animation, giving a brand or company to leave a strong lasting impression on the public. 

    Out of Home International is an expert in traditional billboard advertising but also a specialist in innovative digital out of home campaigns. Get in touch today to take your outdoor campaign to the next level!



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    Apple has revealed a new global outdoor advertising campaign to promote its latest smartphones, the iPhone 6 and iPhone 6 Plus. The out of home adverts will be visible at bus stops, train stations and subway stations in cities such as London, New York, San Francisco, Tokyo, Sydney and Beijing amongst others, showcasing photographs that users have taken on their iPhones, with contributers including amateurs as well as professional photographers.

    The 'Shot on iPhone' campaign is intended to showcase the new iPhone's ability to take incredible photographs, regardless of the photographer's level of experience. Apple reportedly trawled through tens of thousands of photos to select a chosen few to star in the campaign, with the selected images representing the work of 77 photographers in 70 different cities across 24 countries. The overall message of the campaign is that the iPhone is the world's most popular camera, and has been made even more powerful thanks to the improved iPhone 6 and iPhone 6 Plus.

    The selected photographs will also feature in a global print campaign, and the full collection is available in Apple's World Gallery. Check our some of Out of Home International's favourite shots below:

    Apple Shot By iPhone Advertising Campaign California
    Shot by Shan L. in San Francisco, California
    Apple Shot By iPhone Advertising Campaign Scotland
    Shot by Alastair B. in The Cairngorms, Scotland
    Apple Shot By iPhone Advertising Campaign Washington
    Shot by Cory S. in Lake Cushman, Washington
    Apple Shot By iPhone Advertising Campaign Canada
    Shot by Cielo D. in Alameda, Canada
    Apple Shot By iPhone Advertising Campaign New Mexico
    Shot by Ahmed A. in Albuquerque, New Mexico


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    Some of the most successful advertising campaigns are those that are consistent across several different platforms with their ad strategy and creative. More and more brands are tapping into the idea of combining their outdoor or transport advertising with related radio, digital or social media campaigns, such as Betfair's recent #TapTapBoom initiative in anticipation of last weekend's Cheltenham Festival. They utilised taxi advertising, billboards, a TV campaign and a big social media push to create a new brand image which has already become recognisable.

    One of the most common forms of campaign integration is perhaps using out of home billboards that match the brand's television advertisements. Insurance company Go Compare is a great example of this, with deliberately 'vandalised' billboards and posters becoming commonplace across UK cities and towns a few years ago, in response to the love-to-hate relationship that the British public had with ill-fated tenor, Gio. 

    Go Compare Billboard Advert TV Advertising

    Although it may appear to be a fairly obvious marketing strategy, there is actually much more to integrating television and out of home campaigns than many people might realise, and an Australian outdoor advertising company has delved deeper into the relationship that consumers associate between billboard and TV adverts.

    The 'iconic trigger' research study has been carried out by Sydney-based firm oOh!media, and has analysed the responses of viewers to television advertisements in order to identify the most powerful and memorable moments - which can then become the focus of a successful outdoor ad campaign.

    By using a memorable image or character from the TV ads, the billboards or posters effectively become 'replay buttons,' re-triggering those memories which have been previously stored when originally watching the television commercial. oOh!media claims that by taking iconic moments from TV ads and applying them to out of home environments, advertisers could increase a consumer's long-term memory of their campaign by an average of 42%!

    If you are interested in launching a successful multi-format advertising campaign, then Out of Home International is able to work alongside its fellow Media Agency Group subdivisions to help you create an advertising campaign which is unique, memorable and effective across several platforms!

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    After it was announced earlier this month that MPs had passed legislation to introduce standardised cigarette packaging in the UK, many health charities - in particular Cancer Research UK, who have been campaigning for this change for over three years - considered this a huge victory for public health and a major step forward for discouraging young people from taking up smoking. 

    At Out of Home International we recently coordinated a poster advertising campaign at Westminster London Underground station as a final push for the plain packaging campaign ahead of this month's vote in parliament. Our work with Cancer Research UK is just one example of how out of home advertising can have a positive impact for charities, as more and more organisations look to outdoor methods in order to promote their invaluable work or deliver a memorable message to the public.

    Cancer Research Plain Cigarette Packaging Advertising Government Vote
    We recently ran this successful campaign ahead of the MP vote on plain cigarette packaging
    Charity Women's Aid recently launched a world-first interactive digital outdoor advertising on the streets of London and Birmingham, using the striking image of a woman with a badly bruised face and the message 'Look at me' to gain the attention of the public. By using innovative eye-tracking technology, as more and more people viewed the advertisement, the woman's injuries began to heal. The aim of the ad was to raise awareness of domestic violence and was launched ahead of International Women's Day on 8 March.

    Women's Aid isn't the only charity to have recently drawn attention to the problem of domestic abuse, with South Africa's branch of The Salvation Army using an internent phenomenon to launch an effective advertising campaign. 

    The ad again featured an image of a badly bruised woman, wearing a white and gold version of 'The Dress,' the optical illusion that divided opinion on social media recently. By capitalising on this trending topic, and by delivering the message 'Why is it so hard to see black and blue,' The Salvation Army delivered a campaign which was not only relevant and topical, but one that was thought-provoking.

    The Salvation Army - The Dress Domestic Abuse Advertising Campaign
    The Salvation Army used a social media trending topic to highlight domestic abuse
    If you've been inspired by our work with Cancer Research UK, Out of Home International can assist you by delivering a strong and engaging campaign to help your charity get the public attention that its good cause warrants.

            

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    Car manufacturers are no strangers to going that extra mile when it comes to their adverts, and Audi's latest out of home advertising campaign sees them think outside the box to create an innovative ad strategy to promote the Audi A7 Sportback h-tron car.

    Audi Out of Home Advert Billboard Water Vapour Campaign
    Audi used water vapour and projectors to creative a memorable OOH advert
    The eco-friendly car is famous for producing nothing but water vapour from its exhaust - it runs on a fuel cell coupled with a hybrid battery and additional electric motor - and this 'disappearing billboard' campaign similarly leaves nothing else behind. 


    By combining projectors with water vapour, Audi has created a campaign that they feel "disappears but leaves a lasting impression," which was showcased across several cities at night-time to create a truly memorable advertisement.

    It's not the first time, though, that zero-emission car producers have stepped up their advertising game to promote their vehicles. One of the earlier examples of such a campaign is from 2012, when Mercedes-Benz launched 'The Invisible Drive' ad to promote its carbon-neutral car. Featuring a number of LED lights, clever camera work and some rather bemused pedestrians, Mercedes-Benz gave their vehicle the impression of being 'invisible' as a way of highlighting how eco-friendly its car is.


    This was followed a year later by another creative effort from Hyundai, who took the water emissions of its ix35 model and used it to grow a garden in central London in a demonstration of the power of its automotive fuel cell technology.



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    Coca-Cola is one of the most widely-recognised brands on the planet, and the famous soft drinks manufacturer is no stranger to thinking outside the box when it comes to its advertising campaigns.

    Last week Coca-Cola unveiled its latest marketing gimic to spread the word about its zero calorie drink, Coke Zero, by creating the world's first ever drinkable billboard. Launching at a college basketball match in Indianapolis, USA, the 26 by 36 foot billboard dispensed the beverage through an attached 4500 foot straw into six drinking fountains for spectators to sample, in what is the first ever advertising campaign to deliver a product directly to consumers from a billboard.


    More than 75 valves, four high pressure pumps and 16 sensors were installed into the billboard to push liquid and air through the tubes as part of a campaign encouraging consumers to 'Taste It'. The out of home advertisement was just one aspect of Coke's 'drinkable' campaign, which also featured shopping mall kiosks, a concert and 'drinkable flyers' which provided consumers with a free drinks coupon.

    Coke Zero Drinkable Advert Billboard Indianapolis College Basketball
    The Coke Zero ad is the world's first 'drinkable billboard'
    "This campaign is based on the simple insight that many people think they know the taste of Coke Zero, but actually don't," said Racquel Mason, vice president at Coca-Cola in North America. 

    "Drinkable advertising is an innovative approach to removing barriers and making it ridiculously easy for those who are open to try Coke Zero to enjoy it in fun and unique ways."

    To see what an innovative out of home advertising campaign could do for your brand or business, get in touch with Out of Home International today to speak to our expert outdoor advertising team!

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    Facebook's debut British advertising campaign, 'Friends', has been on our streets and television screens for the past couple of months, highlighting how the social network service builds friendships between people and the role it plays in their everyday lives. In response to this, a new out of home campaign from British charity Age UK has put its own spin on the ads, displaying the words 'No Friends' over images of solitary older people, to showcase the problem of loneliness amongst the elderly.

    Age UK Advertising Campaign Facebook Friends

    The poster campaign aims to promote the services offered by Age UK, as well as encourage the public to donate £3 by text to help provide the older generation with advice, support and companionship. 

    According to statistics, around one million older people in the UK go more than a month at a time without seeing or speaking to another person. By reworking Facebook's 'Friends' adverts, Age UK has delivered an ad campaign that is hard-hitting and set to make an impact amongst the public.

    Age UK's head of brand, Marianne Hewitt, said: "It's time we took loneliness seriously as a threat to a happy and healthy later life. We need to do more to support older people to stay socially connected: this is a big part of our job at Age UK and everyone can help by being a good friend or neighbour to the older people they know."


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    At Out of Home International we love outdoor advertising campaigns that think outside the box, and one of our new favourites is the latest effort from Marvel promoting its upcoming movie, Ant-Man.

    The campaign features a number of tiny-sized billboards which are just the right size to catch the eye of - erm - ants who may be interested in the new superhero film, which is part of the ever-growing Marvel Cinematic Universe franchise and set to be released in July.

    Ant-Man Mini Billboard Advertising Marvel

    The ads have taken the internet by storm, having first been picked up by users on Reddit, and have been seen across multiple cities in Australia, including Sydney and Melbourne. There have been no sightings of the advertisements in the UK just yet...although the nature of the campaign means they may not exactly be easy to spot...

    Ant-Man Mini Billboard Advertising Marvel

    It's a brilliant example from Marvel of what innovative advertising techniques can do to generate an online buzz about a particular product, brand or, in this case, movie. Although the billboards may be tiny, the effort gone into the campaign can be described as anything but - the ads are incredibly detailed and even light up at night! They're also secured in their location by a solidly-fixed adhesive - meaning there's no chance of them being picked up and marched away to the nest by Ant-Man's adoring fans.

    Ant-Man Mini Billboard Advertising Marvel

    This outdoor advertising campaign follows on from Marvel's similarly ant-sized television advertisement from January, which you can (try to) watch below:



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    The Middle East's largest airline, Emirates, has continued its latest global marketing campaign, 'Hello Tomorrow,' by launching a new custom-built billboard advertisement at the entrance roundabout of London Heathrow. 

    Emirates Advertising Outdoor Billboard Heathrow London

    The bespoke billboard ad is situated at the welcome site of Heathrow's Central Terminal Area, and provides the first brand message for traffic entering the airport from the M4 motorway. Over 37 metres in length, the advert can be seen from over 500 metres away, and features the strapline: "Your remarkable journey begins here. Experience the Emirates A380".

    The ad, which will also be illuminated at night, spans the entire length of the busy roundabout, and has been designed to give the illusion that the image of the plane appears to fly off the billboard as drivers pass by it. The long-term advertising campaign has been coordinated between Emirates and JCDecaux.

    Emirates Advertising Heathrow Airport London

    JCDecaux Airport Managing Director, Alan Sullivan, said: "We are delighted that Emirates has seized the opportunity to 'own' Heathrow's most famous landmark site with a specil-build campaign that showcases the unmissable branding potential of this classic out of home location."

    Heathrow Retail Director, Jonathan Coen, also commented: "At the UK's hub airport, Heathrow sees 73 million travellers pass through its doors every year. This site is a perfect spot for Emirates and we're delighted with the creative."

    Emirates has invested heavily in its UK-based marketing in recent months, and the airline could well be about so strengthen its brand presence in the country even further. The English Football Association (FA) is reportedly set to sign a major £30 million sponsorship deal which could see the famous FA Cup competition renamed 'The Emirates FA Cup.' Emirates already sponsors London football team Arsenal FC's kit and stadium in a multi-million pound deal which was signed in 2012.

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    Bookmaker Paddy Power, which has become well known for its controversial advertising campaigns in recent years, delivered one of its highest-profile gags yet on Wednesday ahead of the UK General Election, by parking a giant truck outside of Westminster emblazoned with 'You're Getting Sacked in the Morning.'

    The message, which echoes a common football terrace chant aimed at managers under pressure in their jobs, was sent by Paddy Power as a "cheeky reminder" to the nation's elected MPs that many of them faced the prospect of being fired from parliament. 


    It's the second time in a matter of weeks that Paddy Power has sparked controversy with its advertisements by making light of politics. Towards the end of April, the bookmaker intervened in a referendum on marriage equality in Ireland with a billboard advertising campaign which combined gay rights with militant republicanism. 

    The out of home advertisement featured two balaclava-clad males embracing and also carried the message 'Tiocfaidh Ár Lá,' which translates to mean 'our day will come' - a phrase largely associated with the IRA - as well as odds for a 'yes' and 'no' vote in the country's upcoming marriage referendum. 


    The advertisement caused a stir - which was undoubtedly the overall intention of Paddy Power - with many taking to social media to condemn the ad. Spokesperson for Northern Ireland Gay Rights Association, Terry McFarlane, described the advert as "tasteless, irrelevant and unwise."

    As one of the most recognisable brands in betting, Paddy Power has developed a reputation for its controversial advertising campaigns, coming under fire in 2013 for an ad featuring British football players wearing Middle Eastern robes which poked fun at foreign owners of clubs in the UK. The bookies had previously run an ad based around the Ryder Cup golf contest in 2012 featuring (now former) UKIP leader Nigel Farage, and also had an ad banned by the Advertising Standards Authority (ASA) which made an inappropriate remark regarding the Oscar Pistorious murder trial.

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    The Outdoor Advertising Association of America (OAAA) recently announced the winners of the annual OBIE Awards, with the best out of home ads from across the pond honoured for their creativity and contribution to the US advertising industry.

    Now in its 73rd year, the OBIE awards were presented to the brains behind some of the country's best ads, with honours for Best Billboard, Best Transport and Best Multi-Format campaigns all up for grabs.The award ceremony took place at the annual OAAA National Convention in San Diego, California.

    At Out of Home International, we're passionate about outdoor advertising and we love to see campaigns that think outside the box to attract attention. Here are a few of our favourite efforts from the other side of the Atlantic that were victorious in the awards!

    These creative efforts from Oklahoma City-based fast food chain Sonic Drive-In caught our eye, scooping the Best Billboard Campaign award thanks to its 3D straws!

    Outdoor Advertising OBIE Awards Billboard 3D

    Outdoor Advertising OBIE Awards Billboard 3D

    The Best Furniture/Transit/Alternative Campaign award went to this effort from Mankind Fragrance. The 'Be the Evolution' campaign was featured on the New York City subway, urging men to perform good deeds throughout the day, such as giving up a seat on the train, taking a photo for a tourist, or helping to pay for someone's ticket if they were short on change.

    New York Subway Advertising

    Best multi-format campaign was this colourful billboard and transport effort for Seattle Aquarium's 'Amazing Facts' campaign. The ads educated and entertained potential visitors by appealing to children and parents with interesting facts about the aquarium's resident sea creatures.

    Bus Advertising

    Billboard Advertising Seattle


    Billboard Ads Campaign Seattle

    Impressed? If you're looking to launch an exciting and entertaining outdoor ad campaign in the UK or around the globe, don't hesitate to contact Out of Home International today! With a specialist team of outdoor advertising experts, we have the experience and industry knowledge to ensure that our out of home ads are as effective as they can possibly be, with guaranteed results and competitive rates!

     




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    Pimm's is a drink that has become synonymous with British summer time, and its latest ad campaign is soaking up the summer sun with temperature-activated digital out of home advertisements.

    The creative advertisements are only activated when temperatures reach a minimum of 21°C, and are set to run across 12 digital outdoor screens in busy areas of Birmingham and London. Running for a total of ten days, the ads will run during peak commuter times during the week and during evenings at weekends.

    Pimm's Digital Out of Home Advertising OOH DOOH London Birmingham

    The ads feature a jug and bottle of the famous fruit cocktail, with text reading "best served with sunglasses" accompanied by the temperature of the local area, which changes in real time.

    Joanna Segesser, a Senior Brand Manager at Diageo - the London spirits producer responsible for the likes of Pimm's, Baileys and Smirnoff - said that Pimm's was known as the iconic drink of the Great British summer and that the campaign, through the use of innovative digital out of home technology, would be more effective due to it being linked to sunny weather.

    "We are really excited that for the first time digital out of home technology is allowing us to target consumers at just the right temperature when we know they are most responsive to our messaging."

    If you're interested in developing your own creative digital outdoor ad campaign, get in touch with our experts at Out of Home International today!


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    Back in January, we wrote about an innovative ad campaign in Australia from Porsche which used camera-tracking technology to tailor its message based on what kind of car they were driving. Now, in Moscow, one company has taken things a step further - using facial recognition software to hide an advertisement from the Russian police.

     Don Giulio's ad tries to 'hide' from Russian police officers

    Don Giulio is an authentic Italian delicatessen in the Russian capital, which continues to sell Italian meat, cheese and other ingredients despite a ban last summer on any food imports into the country from the European Union or the United States. 

    In what is certainly a rather brave advertising stunt, Don Giulio has been able to tweak facial recognition software to identify the official symbols and logos on the uniforms of the Russian police, which triggers an advert promoting the delicatessen's fresh Italian produce to switch to an ad for a traditional Russian doll shop. 

    Don Giulio insists that the stunt is genuine, and although we'll never know for sure - you can't imagine the Russian police being too pleased with being tricked in such a way - it highlights the potential that facial recognition and eye-tracking software could bring to the outdoor advertising industry. 

    For instance, if you can track a police badge then there is no reason why the technology shouldn't be able to pick out the logo of a sports team, a clothing brand or the type of shoes someone is wearing in order to display a relevant ad. We've also seen a recent example of this kind of software in the UK with charity Women's Aid's 'Look at Me' campaign, which saw a domestic abuse sufferer's injuries begin to heal as more and more people looked at the advert.

    Want to know more about out of home advertising? To get your own innovative outdoor ad campaign up and running today contact Out of Home International!





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    Last weekend many London commuters were left puzzled my a mysterious crate that appeared in the middle of Waterloo Station on Friday night. The large shipping container was a hot topic on social media, with many Londoners connecting the crate's 'InGen' branding with the iconic Jurassic Park film series - it was the name of the research company that made the recreation of extinct animals possible.

    Jurassic World Velociraptor Waterloo Advertising
    The mysterious container was placed at the station last week

    On Monday all was revealed, as early morning visitors to the station were greeted by four incredibly well-behaved velociraptors who had appeared to break loose from their temporary holding pen. 

    This was, of course, part of a major marketing stunt for the upcoming Hollywood blockbuster Jurassic World, the latest installment in the much-loved dinosaur franchise which opens in UK cinemas on Friday 12 June.

    Jurassic World Raptors Waterloo
    Monday saw some unexpected visitors arrive at Waterloo...

    In addition to the model raptors, the campaign has also seen a pop-up Jurassic World gift shop open in the station, as well as huge banners, movie posters, looped film footage and an audio and visual tour. In a media first, the tour allows visitors to listen to content on their mobile phone which is synchronised from digital out of home screens. There are also several 'guides' and 'park rangers' scattered around the station who are able to introduce commuters and tourists to the park's different dinosaurs and answer any questions about the species. 

    Jurassic World DOOH Mobile Advertising
    The innovative tour syncs content from DOOH screens to your smartphone

    The brilliant stunt will be on display in the station until 22 June, and there's also the opportunity to see your tweets and selfies appear on a huge video screen by using the #JurassicWaterloo hashtag.


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    For those of us who dwell in major cities and towns, outdoor advertising has become part and parcel of everyday life. From smaller ads on bus shelters or telephone boxes to huge digital billboards advertising major global brands, out of home ads have transformed the apperance of urban areas around the globe for many years. 

    For businesses and brands, outdoor advertising is one of the most important marketing tools available. It offers companies the chance to position their brand identity in front of thousands - often millions - and acts as the ideal medium to reach consumers on the go.

    Outdoor Advertising OOH
    Out of home advertising is a common sight across most cities

    But what do these consumers actually make of outdoor advertising? We all know how effective it can be, but just how popular is it amongst the public?

    An interesting new report - Out of home, into the city: transforming cities by engaging citizens - has been commissioned and published by a leading outdoor ad company this week. It highlights new research into OOH ads across seven European cities - London, Paris, Barcelona, Dublin, Brussels, Stockholm and Naples - and reveals that the majority of people feel that outdoor advertising is making a positive contribution to their city. 

    As many as 82% of respondents agreed that outdoor advertising in public, whether that be on billboards, posters or digital screens, revives and has a positive impact on a city - while only 5% of citizens claimed to actively dislike the OOH medium.

    The report suggests that a large percentage of us consciously look to advertising to inform us about brands and consumer goods, with 78% of respondents in London expressing a preference for seeing outdoor advertising in the capital.

    OOH Advertising Outdoor Out of Home Saudia
    Digital out of home formats are also now a major feature of public areas
    It also explores how OOH can be deployed in various ways, often acting as public service boards for residents. In fact, over 70% of us want OOH advertisements to included and supply more information on public events, local services, maps and clocks.

    The findings show that outdoor formats are considered anything but 'visual pollution' by most of us, and prove just how important an effective out of home advertising campaign can be.

    If you're looking to put your advertisements in some of the world's busiest towns, cities, airports and public spaces, our expert team at Out of Home Internationalis available today to get your campaign up and running!

     

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    An innovative new digital out of home advertising campaign has been launched across Sydney which uses GPS to track mobile lenders and share their location in real time.

    Brisbane's Suncorp Bank has launched the campaign, which is aiming to raise awareness of its mobile loan lender services.

    Suncorp DOOH Advertising Sydney Australia
    The DOOH ads feature in some prime locations, including Sydney's Central Station

    It is running across several digital billboards in the famous Australian city in some prime locations, such as Central Station. It allows the people of Sydney to see when a mobile lender is within close proximity, as well as to get an idea of the coverage of the lender network across the region. It has been made possible thanks to a collaboration between Suncorp, Adshel and technology brand Starcom Brisbane, who are responsible for the creative production of the campaign.

    "This campaign allowed us to showcase the convenience and breadth of Suncorp Bank's mobile lending network in real time," said Suncorp brand manager Kelly Brightwell.

    "We are passionate about taking advantage of innovative media solutions and this collaborative project has helped deliver great cut-through."


    If you're looking to launch an exciting digital out of home advertising campaign of your own in the UK or the rest of the world, get in touch with Out of Home International today!

     

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