The Manchester Gateway Welcomes You To The City

There are many sites around Greater Manchester which magnetise the human eye - the 47 storey Beetham Tower, the newly redeveloped 47,805-capacity City of Manchester Stadium, Manchester Town Hall, The Lowry Centre and its surrounding MediaCityUK grounds... It goes on. And now, synchronising beautifully with the extension of the city's Metrolink tram system, Manchester is about to house the king of all motorway banners with the UK's biggest double-sided and backlit roadside display, spanning 8 lanes of the M56 motorway at the relief road towards Manchester International Airport.



Christened 'The Manchester Gateway', the advertising platform has been conceived by Mancunian Out-Of-Home specialists MediaCo Outdoor, and will target approximately 700,000 viewers per week as they zip beneath its illumminated glare. The promotional solution is perfectly coordinated to coincide with the upcoming development of the adjacent £650m 'Airport City' - "the creation of over 4 million ft² of quality business space, including: manufacturing, logistics accommodation, grade A offices, hotels, retail and leisure".



The MediaCo Outdoor commercial director, Richard Blackburn, said that: "Our focus for The Manchester Gateway has been to create a high impact, jaw-droppingly impressive site which would deliver against expectation in terms of audience, investment and would appropriately convey for an advertiser, ‘ownership’ of this key city portal in a dramatic way."