Ever been stood on top of a moonlit skyscraper, gazing across London's skyline? Not the most ordinary of experiences - until today. Creative agency TBWA London have collaborated with communications and planning firm Manning Gottlieb OMD in an ambitious project, transforming London's Oxford Circus tube stop into an otherworldly experience for the station's 1.35million weekly commuters.
![Oxford Circus - London Underground]( "Out of Home International")
In a brand awareness campaign for Japanese automotive company Nissan, the companies have fused their marketing talents to catapult the new Nissan Juke supermini, simultaneously promoting its NissanConnect integrated satellite navigation stystem. The outdoor strategy will also see support from television, video-on-demand and mobile advertising.
![Nissan Juke]( "Out of Home International")
The first ever 360˚ wrap of Oxford Circus has transformed the London Underground stop into a disorienting injection of Nissan technology, highlighting the NissanConnect facility which allows users to pre-plan a journey route on a separate device and then remotely sync it up to the Juke. The artwork simulates the idea of being stood on a building before a vast city skyline, with the Nissan Juke flying above. Nissan Motor GB director Guillaume Masurel described the initiative as creating "a moment of exhilaration for commuters by physically placing them at the heart of an all-encompassing, dramatic set-up".
With Bluetooth, USB, iPhone and iPod connectivity in addition to a 360˚-view monitor using four wide-angle cameras, NissanConnect facilitates impeccable functionality for those behind the wheel. A touch screen enables seamless navigation of GPS, audio and your mobile, with the supplementary bonus of Google features - including maps, weather and local area search.
![NissanConnect]( "Out of Home International")
TBWA's brand leader for Nissan, Chris Spenceley, said: "Nissan’s brand idea is 'Innovation that Excites', whether that’s in product design or media approach, and they’re always on the lookout for new and exciting ways to engage consumers. It’s no surprise that they’re behind the first 360˚ station wrap in the UK.”
In a brand awareness campaign for Japanese automotive company Nissan, the companies have fused their marketing talents to catapult the new Nissan Juke supermini, simultaneously promoting its NissanConnect integrated satellite navigation stystem. The outdoor strategy will also see support from television, video-on-demand and mobile advertising.
The first ever 360˚ wrap of Oxford Circus has transformed the London Underground stop into a disorienting injection of Nissan technology, highlighting the NissanConnect facility which allows users to pre-plan a journey route on a separate device and then remotely sync it up to the Juke. The artwork simulates the idea of being stood on a building before a vast city skyline, with the Nissan Juke flying above. Nissan Motor GB director Guillaume Masurel described the initiative as creating "a moment of exhilaration for commuters by physically placing them at the heart of an all-encompassing, dramatic set-up".
With Bluetooth, USB, iPhone and iPod connectivity in addition to a 360˚-view monitor using four wide-angle cameras, NissanConnect facilitates impeccable functionality for those behind the wheel. A touch screen enables seamless navigation of GPS, audio and your mobile, with the supplementary bonus of Google features - including maps, weather and local area search.
TBWA's brand leader for Nissan, Chris Spenceley, said: "Nissan’s brand idea is 'Innovation that Excites', whether that’s in product design or media approach, and they’re always on the lookout for new and exciting ways to engage consumers. It’s no surprise that they’re behind the first 360˚ station wrap in the UK.”