The crisp brand makes major marketing push for Christmas with 1,500 billboards
English crisp brand Tyrrells has made its first foray into the world of traditional advertising, with a new campaign in London and the South East launched this week.
The out of home billboard campaign comprises of over 1,500 ad spots in an effort to play up to Tyrrells''posh' brand identity ahead of the Christmas period.
It's certainly worked for the Hereford-born brand, which has gone on to sell its products to 37 countries across the world and make nearly £50 million of sales in the year to August.
"We've been growing faster than our competitors and we just feel that it's time to raise our awareness."
In one of the most on-brand brand statements we've read recently, the company's brand marketing director, Jocelyn McNulty, said that the campaign is "a call to arms to say 'any gathering with the right attitude and the right crisps can become an event.'"
"We're at a tipping point now where we've got the stage where we can make a big step forward and we're very ambitious about the future. We're now worth nearly £50 million, we've been growing faster than most of our competitors and we just feel that it's time to raise our awareness."
Tyrrells has previously relied on social media and PR to raise brand awareness
Tyrrells faces competition for the premium crisp crown from the likes of Burts and Pipers, with Walkers also forced to up its game with the launch of its Market Deli range.
"What we're all trying to do is grow the market and what we're seeing is a shift towards premium hand-cooked crisps, from more mainstream crisps."