Operating a special distilling process which discards everything except the luscious heart of the liquor, Dutch vodka brand Ketel One provides an impeccable base for alcoholic beverages worldwide. The company can be traced back across ten generations to the 17th century, and yet their latest outdoor advertising venture is far from outdated.
Ketel One have launched The Modern Craft Project in partnership with international design magazine Wallpaper*, on a "quest to find contemporary craftsmen who bring traditional skills into the modern day" in order to detonate their 'Do One Thing Well' philosophy.
International creative agency 180 Amsterdam (whose website is well worth a visit by the way) and self-coined 'GIF-ITI' artist INSA have collaborated in the first installment, an immersive concoction of outdoor and digital advertising labelled CC#1, which takes place at Amsterdam's cafe cum art space Roest until May 2013.
![Insa Heels]( "Out Of Home International")
With a client list covering advertising leaders such as Sony and Nike, and operating a haute couture urban footwear project 'Insa Heels' alongside designer Ruth Shaw, INSA has an extensive back catalogue that allows him to skilfully represent the Ketel One ethic of passion and perfection. CC#1 is described by 180 Amsterdam's Al Moseley as "unique in pushing the boundaries between an event, outdoor and digital", with INSA hand painting a wall mural repeatedly and combining the photographs in a digital GIF image.
![Insa - Outdoor Advertising - Ketel One]( "Out Of Home International")
![Insa - Gif-Iti]( "Out Of Home International")
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Ketel One have launched The Modern Craft Project in partnership with international design magazine Wallpaper*, on a "quest to find contemporary craftsmen who bring traditional skills into the modern day" in order to detonate their 'Do One Thing Well' philosophy.
International creative agency 180 Amsterdam (whose website is well worth a visit by the way) and self-coined 'GIF-ITI' artist INSA have collaborated in the first installment, an immersive concoction of outdoor and digital advertising labelled CC#1, which takes place at Amsterdam's cafe cum art space Roest until May 2013.
With a client list covering advertising leaders such as Sony and Nike, and operating a haute couture urban footwear project 'Insa Heels' alongside designer Ruth Shaw, INSA has an extensive back catalogue that allows him to skilfully represent the Ketel One ethic of passion and perfection. CC#1 is described by 180 Amsterdam's Al Moseley as "unique in pushing the boundaries between an event, outdoor and digital", with INSA hand painting a wall mural repeatedly and combining the photographs in a digital GIF image. 
