Nobody wants to be dumped on Valentine's Day. However, Lord Alan Sugar, who is Chairman of the Amscreen group, welcomed the public termination of a relationship as it made use of his Amscreen petrol forecourt media network. A mysterious and seemingly heartless girl known as just 'Laura' went to the rather extravagant extreme of paying for the outdoor advert at an Esso garage in Manchester, selecting the location for being the lunchtime haunt of her then-boyfriend Dan.
The Amscreen digital billboard broadcast Laura's text which read: "Dan, I'm leaving you for Gary. Your clothes are at your mum's & I've changed the locks. Sorry to do this on Valentine's Day. Laura"
Whether this was some form of joke or a genuine brush-off, the cruel nature of such a display propelled Amscreen into A-list celebrity world, with coverage in The Sun newspaper and on a Hollywood-centric blog by Perez Hilton.
![Amscreen Outdoor Valentine's Advert]( "Out Of Home International - Digital Billboard")
Sugar's 3000+ advertising platforms, which cost £100 for a month-long presence, are located in areas receiving a high viewer turnover - anywhere from petrol stations to shopping centres and sports stadiums. For someone as successful and high-profile as Lord Sugar, it might be easy to assume that he wouldn't need promotion, however, according to his Twitter feed, the business magnate was quite glad of the publicity. Not only is public awareness good for Sugar, but it also helps to elevate the Out Of Home industry, highlighting how outdoor platforms do genuinely hold the power of effective communication.
![Lord Alan Sugar - Twitter]( "Out Of Home International - Digital Billboard")
The Amscreen digital billboard broadcast Laura's text which read: "Dan, I'm leaving you for Gary. Your clothes are at your mum's & I've changed the locks. Sorry to do this on Valentine's Day. Laura"
Whether this was some form of joke or a genuine brush-off, the cruel nature of such a display propelled Amscreen into A-list celebrity world, with coverage in The Sun newspaper and on a Hollywood-centric blog by Perez Hilton.
Sugar's 3000+ advertising platforms, which cost £100 for a month-long presence, are located in areas receiving a high viewer turnover - anywhere from petrol stations to shopping centres and sports stadiums. For someone as successful and high-profile as Lord Sugar, it might be easy to assume that he wouldn't need promotion, however, according to his Twitter feed, the business magnate was quite glad of the publicity. Not only is public awareness good for Sugar, but it also helps to elevate the Out Of Home industry, highlighting how outdoor platforms do genuinely hold the power of effective communication.
