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Paddy Power and Politics: More Ad Controversy from the Notorious Bookies
Bookmaker Paddy Power, which has become well known for its controversial advertising campaigns in recent years, delivered one of its highest-profile gags yet on Wednesday ahead of the UK General...
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US Outdoor Ads Recognised at the 2015 OBIE Awards
The Outdoor Advertising Association of America (OAAA) recently announced the winners of the annual OBIE Awards, with the best out of home ads from across the pond honoured for their creativity and...
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Feel the Heat with New Pimm's Digital Outdoor Campaign!
Pimm's is a drink that has become synonymous with British summer time, and its latest ad campaign is soaking up the summer sun with temperature-activated digital out of home advertisements.The creative...
View ArticleOutdoor Ad Campaign Uses Recognition Software to Hide From Police
Back in January, we wrote about an innovative ad campaign in Australia from Porsche which used camera-tracking technology to tailor its message based on what kind of car they were driving. Now, in...
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Waterloo Station Steps Back Into the Jurassic Period!
Last weekend many London commuters were left puzzled my a mysterious crate that appeared in the middle of Waterloo Station on Friday night. The large shipping container was a hot topic on social media,...
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How OOH Positively Impacts our Towns and Cities!
For those of us who dwell in major cities and towns, outdoor advertising has become part and parcel of everyday life. From smaller ads on bus shelters or telephone boxes to huge digital billboards...
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Innovative DOOH Campaign Tracks Mobile Lenders via GPS
An innovative new digital out of home advertising campaign has been launched across Sydney which uses GPS to track mobile lenders and share their location in real time.Brisbane's Suncorp Bank has...
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Former Footballer Roy Keane Suing Paddy Power after OOH Campaign
Former Manchester United and Republic of Ireland captain Roy Keane has began legal proceedings against notorious bookmaker Paddy Power, following an out of home advertising campaign that used his image...
View ArticleOut of Home: The Power of Digital
Digital out of home advertising is becoming an increasingly popular way for brands to stand out from the crowd and make a big impression on residents and commuters in some of the world's busiest...
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Manchester's Printworks Goes Digital with Full-Motion Screen
This week saw Ocean unveil its impressive new digital advertising screen on the site of Manchester’s Printworks building.The Printworks is pretty iconic in Manchester. Personally, I use it regularly as...
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Controversial Campaign Alleges Police Corruption as OOH Ads Appear at New...
A series of controversial billboards and posters have made the headlines after appearing in London this weekend, accusing the Metropolitan Police of corruption and responsibility for deaths in custody....
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TfL Confirms 'World's Biggest Bus Shelter Ad Contract' with JCDecaux
There has been big news in the world of outdoor advertising this week, after the long-awaited announcement that JCDecaux is to take over "the world's biggest bus shelter advertising contract,"...
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DigiCom Acquires Amscreen Media Division
Lord Alan Sugar's digital media company Amscreen has announced that it has signed a new partnership agreement with DigiCom, with the digital screen advertising business to take over ownership of...
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New Digital Ad Space Arrives in Birmingham and Salford
New digital advertising opportunities have arrived in two major UK cities recently, with innovative plans for three interactive screens in Birmingham announced, alongside the now-active 'Salford Arch'...
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Diet Coke Transforms Tweets into Outdoor Ads
Coca-Cola has introduced a new advertising campaign to promote its Diet Coke range, retweeting messages of support from fans and displaying them in a range of surprising locations, including on custom...
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Snack Brand Brings Edible Ad to Shepherd's Bush
There's nothing better than an out of home advertising campaign that thinks outside the box - especially one that you can eat, too. Last week shoppers at London's Shepherd's Bush Westfield shopping...
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Digital Ad Network Links Out of Home and Social Media
A leading UK outdoor media owner has opened up its London digital network to provide brands and businesses with the opportunity to display their social content directly onto out of home...
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Controversial Paddy Power Stunt Found in Breach of Guidelines
Never a brand to adopt a conservative approach to its advertising style, Irish bookmaker Paddy Power has received yet another slap on the wrist from an advertising watchdog following its highly...
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Proofing Makes Perfect: 10 of the Worst Ever Typos on Billboard Ads
Everyone makes mistakes, and more often than not for most of us these will come in the form of typos and grammatical mistakes. An odd comma here, a misspelt word there; typos are a common feature in...
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US OOH Market Up by 4.3%
Strong growth shows the industry is in a healthy state across the globeThe American out of home (OOH) advertising industry has once again recorded strong growth figures, as the impact of digital...
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Tyrrells Makes Ad Debut with Billboard Campaign
The crisp brand makes major marketing push for Christmas with 1,500 billboardsEnglish crisp brand Tyrrells has made its first foray into the world of traditional advertising, with a new campaign in...
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86 Million Impressions, 1 Billboard. A Major OOH Success.
On a basic level, the human race has always printed messages for the masses to receive. In a modern world we still find the importance of mass communications and Out of Home is one of the advertising...
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How Beacon Technology is Transforming Out Of Home
The success of out of home doesn't seem to be slowing down anytime soon, and the developments that are being made within the sector seem to keep on increasing. Beacon technology lets brands have access...
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Transport for London Continue Relationship With Exterion
Exterion has been announced as Transport for London’s Media Partner for the London Underground following their successful 8 year relationship. The announcement follows an intense and competitive...
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Twitter Reacts to #SaveBHS Guerrilla Outdoor Campaign
"We do not intend to go down without a fight"British Home Stores, the retail giant which was last month entered into administration, has this week issued a rallying call for support. The guerrilla...
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