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Everything Out of Home in One Place

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    Lloyds Bank - London
    The capital is being embellished by a brand new outdoor advertising opportunity, with a large-format creative space at Bishopsgate that marks the City of London's first ever Giant Poster site. Situated directly opposite Liverpool Street mainline and Underground station, the poster will see over 405,000 daily passengers as they enter and exit one of London's main central transport hubs. 

    Lloyds Bank has been announced as the site's debut advertiser, using this premium space to showcase their return to the high street. The bank will launch the high-profile space amongst the surrounding concentration of financial and business professionals, complemented by trendsetting pedestrian traffic from the neighbouring area of Shoreditch and capturing consumers from the adjacent Spitalfields Market.

    CEO of media owner blowUP Media, Katrin Robertson, said: "The Bishopsgate Giant Poster provides advertisers with an unprecedented platform to target a lucrative and highly desirable audience", continuing to explain that Liverpool Street is "one of the busiest transport links in Europe and our site thus offers a truly unique OOH opportunity."

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    Outdoor AdvertisingOutdoor agency Rapport have commissioned a comprehensive, large-scale study into the "fragmented media choice" provided by the out-of-home advertising environment, drawing data from both consumers and media experts and resulting in the creation of an intelligent planning tool named

    Orchestrating their research via two different methods, Rapport asked 2,000 consumers to name the "most important factors when choosing a product or brand" and also to list the media channels that "most effectively communicate these factors". Meanwhile, a 30-strong team of OOH experts were asked to outline tasks that can be well delivered by each outdoor format, and were also required to assess the performance of digital OOH in comparison to static posters.

    This research incorporated 45 advertising platforms across14 environments, with a focus placed on 8 key marketing tasks and how out-of-home can execute them. These include: amplifying awareness of the brand, demonstrating the brand's stature, generating a presence for the brand, communicating brand information, encouraging further exploration of the brand, directing the consumer towards a store/website, initiating the sharing of brand content, and direct interaction between the brand and the consumer.   

    As a result, Alloy works by supplying the advertiser with a series of 40 interactive questions, allowing the tool to establish campaign objectives, identify the most appropriate out-of-home solutions for these objectives, and optimise budget across these solutions.

    Rapport - Alloy

    The collection of information reveals invaluable media planning information, for example, bars are the number one place that consumers choose to share content, followed by the cinema and then sports or music events.

    Tube and rail commuters are, apparently, the biggest entertainment seekers, while bar customers are in the best mood. Sports fans and airport travellers have the highest levels of excitement, whereas gym users are the most eager to learn.

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    Joe and Marylou MikolajczakYou probably don't know 73-year-old New Yorker Joe Mikolajczak. Even so, his story is relevant to you, and everybody else you do know, because it is incredibly heart-warming.

    In 1963, Joe married his girlfriend Marylou, claiming that "You can look around all you want for as long as you want; you’ll never find anyone like her".
    Almost 50 years later, just shy of their golden wedding anniversary, Marylou missed out on her ever-loving husband's secret surprise as she passed away before he got the chance to give it to her.

     Maryloud Mikolajczak - Billboard

    Joe had in fact purchased the digital billboard advertising space over a year in advance, securing a digital billboard along the I-190 southbound to celebrate their 50-year landmark, under the notion that "You gotta inject some kind of, let's say levity, into the marriage. Just to see her smile was worth it to me". When Marylou died at the age of 68, 5 months short of Joe's public display of affection, his option to get a refund was unflinchingly declined and the outdoor media has gone up in a doting ode to Marylou. His only amendment was to alter the years on display, scrapping their Gold wedding date in favour of presenting Marylou's lifespan: 1944 - 2013.

    In her dying days, Joe told Marylou of his plan to showcase his love for her, "and all she did was look at me and tell me I’m nuts"; however, for Joe, "she was worth it", and he admits that
    "I miss her every day. I cry every day. I cry every night - and I should cry, she was a beautiful woman inside and outside."

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    The Art of Outdoor Digital Competition 2013 has labelled Twitter and Tate Britain as top creative experimentalists in the digital out-of-home sector, with two winning campaigns that epitomise the industry's forward-thinking and courageous capacity.

    This year's competition allowed entrants to slip into two different categories: 'DOOH Techniques' or 'Interactive and Experiential'. The competition creator Ocean Outdoor then invited brands to submit their own creative concept, which either showcased effective DOOH techniques across any of the media owner's existing digital sites, or, alternatively, they could supply an interactive brief for selected full-motion screens, such as Eat Street at Westfield London Shopping Centre.

    Outdoor media specialists Live Poster and Posterscope collaborated with media agency Total Media, providing the victorious DOOH Techniques entry. The trio wished to address London's working community in addition to incoming and outgoing Heathrow Airport traffic, outlining a campaign that would magnify the presence of Tate Britain. The idea is a response to the continually descending arts budget, suggesting that the gallery needs a high quality advertising strategy to simultaneously boost its brand and return on investment.

    The brief hypothetically appears across Ocean's Two Towers site, which receives in excess of 3.8 million impacts per fortnight, and would trigger unique image compositions from the Tate's 500-strong database in relation to real-time weather, traffic, time, flight and social media data.This could mean anything from a weather warning for tourists entering London, to a stream of tweets sent by those visiting the Tate Britain. 

    Twitter #iSpyPaving the way for Ocean's Interactive and Experiential advertising category, the team at Twitter HQ devised the #iSpy campaign which rides on the hype of Nokia's bar-raising 41 megapixel Lumia 1020 smartphone camera. High-quality Nokia Lumia photographs require onlookers to solve the accompanying I Spy riddle, locating an answer that is rooted deep within the image. Designed to amplify interest through its dedicated social media hashtag, #iSpy will incentivise participants with the chance to win a free Nokia Lumia 1020.

    Runners-up included Coca Cola's Diet Coke proposal, which allows audiences passing by Eat Street to "Spray The Hunk" using their smartphone; and Bentley's activity across Ocean's Two Towers West and Two Towers East screens, which reacts to real-time traffic and light information in order to engage with drivers.

    The Tate Britain 'DOOH Techniques' winner will receive a campaign worth £100,000, followed by £75,000 for second place and £50,000 for third. Twitter's 'Interactive and Experiential' success will be rewarded with an entire weekend of Eat Street domination, with second and third place winning £20,000 and £10,000 of media respectively.

    CEO of Ocean Outdoor, Tim Bleakley, said: "This competition recognises and rewards new ways of thinking, digital out of home providing both the canvas and the palette to express these new creative ideas. The number and quality of entries this year helped to create an exceptional shortlist, reflecting the creativity community and media businesses growing love for digital out of home."

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    Sol wall illutrationMexican beer brand Sol is debuting a series of permanent outdoor promotional sites, with the launch of a campaign conceived by their marketing agency Space. High footfall social points around London will feature a variety of durable, Sol-branded areas, working to remove the dated cultural cliche of piñatas and fiestas, moving further towards their refreshed 'Espiritu Libre' ethos.

    Aiming to target males within the 30 - 35 age range, Sol will see their name splashed across modern, rugged materials such as denim, leather, hessian, cast iron, wood and steel, with accompanying vintage Sol bottles to complete the casually rustic ambience. Wall illustrations will also give the brand visibility, accompanied by bespoke furniture.

    Sol brand manager, Nic Casby, explained their decision to find "unique and ownable ways to bring the brand to life", going on to say: "Space has risen to this challenge by translating our message to our target audience, creating spaces in which consumers can feel at ease while enjoying a bottle of Sol at the end of the day" 

    Sol bespoke furniture
    A list of popular bars have already confirmed their involvement in the activity, so far including Southwark Rooms, the Chancery Lane branch of city-wide chain Grand Union, Brixton's The White Horse and The Woodman in Highgate.

    Group account director at Space, Sen Kelly, said: "By carefully choosing our bar partners, we are able to align Sol’s unique heritage and creative treatments with the bar’s own ethos and style to ensure that the branding remains credible to their environment. This approach has resulted in a series of unique areas which intend to disrupt the drinker’s journey to purchase and prompt them to enjoy a bottle of Sol."

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    Manchester ArndaleResidents and visitors in the city of Manchester will soon be gifted with the ultimate social guidebook, as Manchester City Council have commissioned an outdoor media first that will come in the form of digital information kiosks known as 'MiGuide'.

    Working alongside outdoor agency MediaCo, Manchester City Council will fund production costs by allowing advertisers to feature on the kiosks, allowing brands to become part of a leading digital project. The new MiGuide screens will complement an anticipated network of 20 CityLive screens that launch on the 4th November across central Manchester, bringing the city to the forefront of digital out-of-home.

    Councillor Nigel Murphy of Manchester City Council said: "Manchester is intent on becoming one of the world’s leading digital cities and one aspect of that is innovations such as MiGuide which use the latest technology to improve people’s experience of the city. It’s not just about getting around the city – it’s about getting the most out of it."

    MiGuide - the Manchester Interactive Guide - will supply the public with instant data regarding their surroundings, from finding out which coffee shops are open during the morning rush hour right through to checking out nightlife options. MiGuide will also display the latest Manchester Evening News headlines

    Shopping and dining will obviously be a welcome factor across MiGuide, and users will be able to plan their time in Manchester thanks to comprehensive data mapping out the local area, allowing them to plan their route and even get transport information if they wish. Bespoke searches will generate useful options based on parameters set by the individual, such as narrowing down restaurants to fit a particular cuisine.

    Murphy also went on to say: "These digital kiosks will be an informative, useful and engaging addition to our city centre streets and I’m confident they will prove popular. What people will see when they use the screens now is just the start. In the months ahead the content will keep growing and we’ll keep looking at imaginative ways which people can use the screens to interact with the city."

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    Tesco petrol station forecourtLord Alan Sugar's digital outdoor advertising company, Amscreen, is partnering with supermarket retailer Tesco in the launch of advanced and intuitive screens known as OptimEyes. 

    Following the company's partnership with audience measurement company Quividi back in April, Amscreen have secured an inaugural position on 450 Tesco petrol station forecourts which will allow advertisers to comprehensively refine their campaigns in real time.

    These hi-tech outdoor advertising screens will allow brands to monitor their campaign results throughout its duration, displaying images based on the date and time of day, and also boasting the ability to adapt to suit the gender and age of in-store customers. Located by the till, in-built cameras will allow OptimEyes to recognise customer features such as cheekbone structure and hair length and detect how many people are in the queue, meaning that a long line of women could trigger a cosmetics ad, for example, or a coffee shop could advertise during the morning rush hour.
    Amscreen technologyAlmost comparable to the Minority Report scene where Tom Cruise receives a personalised holographic advert in a Gap clothing store, the OptimEyes platforms will run 10-second tailored adverts on a 100-second loop, with Tesco petrol stations category director Peter Cattell stating that the outdoor media will "enhance the customer shopping experience".

    The five-year deal has sparked worry across privacy campaigners; however, Sugar reassures audiences that the technology does not store the data or identify people,

    "but just works out gender and sorts customers into one of three age brackets".  
    Amscreen's intention is to allow brands to target audience demographics more accurately, and Sugar claims that it "could change the face of British retail".

    Amscreen currently operates a portfolio of over 6,000 digital outdoor screens, reaching over 50 million members of the public on a weekly basis. The addition of OptimEyes will, according to Amscreen, align the digital out of home industry
    "more closely with the online advertising industry's real-time campaign optimisation model".

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    With the Sochi 2014 Winter Olympics approaching, the Russian Olympic Committee have launched an initiative to encourage public transport users to engage in a little physical activity in support of the pending event.

    Passengers travelling on Moscow's metro network are being rewarded with free tickets in exchange for performing 30 squats in front of a specially implemented Olympic-branded machine, each fitted with sensors that ensure participants have correctly and honestly performed a full set within a 2-minute time frame.

    One commuter by the name of Oleg said: "If you try hard and set a goal you can come and do enough squats to earn a monthly or yearly pass, so why not?"

    Sochi 2014 - Olympic squatsSochi 2014 - Olympic squats

    Keen to push "Olympic values" into the public mindset, this keep-fit rail campaign has harnessed support from professional sports stars and is working to generate national Olympic hype prior to the arrival of international visitors, whilst adding "elements of sport into daily life".
    The project will also see bus handles moonlighting as exercise bars and exercise bikes in the city that produce enough power to charge mobile phones. Head of the Russian Olympic Committee, Alexander Zhukov, said: "We wanted to show that the Olympic Games is not just an international competition that people watch on TV, but that it is also about getting everyone involved in a sporting lifestyle".

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    KFC Brisbane - Green & GoldBrazilian designer Paula Rupolo recently performed 'The Brand Colour Swap', questioning the extent to which colour defines an image. And now, on the other side of the Earth, KFC in Australia is dabbling in a similar exercise as it prepares to abandon its iconic red and white branding in exchange for Australia's national colours: green and gold.

    KFC SkyBox - SydneyWith England and Australia launching into the 2013-14 Ashes season this week, KFC are paying homage to the infamous inter-country rivalry - particularly as their original red and white happens to match the English kit.

    Ogilvy Sydney are the agency behind the campaign with media booked through MediaCom, allowing KFC to align itself with the sporting event by transforming flagship branches into green and gold, including Sydney Airport KFC. A temporary KFC outlet - the Green and Gold SkyBox - will also be opening at Sydney Cricket Ground to overlook the Test Match. This distinctive SkyBox will become airbound during the Sydney Test Match, elevating guests above the grounds on 20 occasions over the first 2 days for 23 minutes each time.

    The outdoor advertising activity is being complemented by a series of 8 TV spots on Australia's Channels 9 and 10, with further engagement facilitated through experiential PR, media partnerships and a social media #bucketheads campaign that encourages the public to submit photos of themselves wearing Green & Gold KFC buckets.

    Valerie Kubizniak, KFC acting chief marketing officer, said: "The Ashes ignites a fierce rivalry between England and Australia. We have thousands of Barmy Army fans descending on our shores for the second time this year, and as a proud and long-standing partner of Australian cricket we wanted to create a campaign that would ignite national pride and celebrate this great occasion."

    CEO of Cricket Australia, James Sutherland, said: "We're thrilled to have KFC continue its partnership with Cricket Australia this season and we're excited to see the launch of its Green & Gold campaign, which will no doubt further stimulate an energetic rivalry between Aussies and the Barmy Army, as well as encourage fan engagement crucial to cricket's future success in Australia."

    #Bucketheads - Facebook

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    British Airways - Magic of Flying
    UK airline British Airways is ensuring that it remains at the forefront of outdoor advertising following its summertime 'Picture Your Holiday' digital campaign at London's Westfield Shopping Centre. The leading carrier is claiming a marketing first for its new 'Magic of Flying' initiative, which has launched in London with interactive digital screens placed at major transport corridors in Piccadilly and Chiswick.

    A pointing child directs viewers towards the sky, as the screens are interrupted by real-time flight information such as "Look, it's flight BA431 from Amsterdam". An accompanying screen will subsequently respond with "Amsterdam. One of 83 city break destinations". Text will be adapted to suit the overhead flight, with information ranging from the lowest fares on that route to the weather at the aircraft's destination.

    Head of UK and Ireland sales at British Airways, Richard Tams, said: "Sometimes we forget how magical flying can be. The first time anyone gets on a plane is an unforgettable experience and we want to remind our customers of that feeling."

    British Airways - Magic of Flying

    The British Airways Global Creative Technology Business saw advertising agency Ogilvy lead a digital consortium known as The 12th Floor back in 2012, and this team are behind the technology required to power the Magic of Flying campaign, which will track BA aircraft as they travel over the screens and communicate this information to passing traffic. Clear Channel's premium DOOH brand, Storm, are responsible for managing the media, and billboard displays encourage social media interaction through the #lookup tag.

    Tams continued to say:"We've all had conversations with friends and family wondering where the planes are going and dream of an amazing holiday or warm destination and this clever technology taps in to that and reminds people how accessible the world can be."

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    Euston - Jamie Oliver campaignOut-of-home communications agency Posterscope have partnered with mobile network operator EE, enhancing Posterscope's 'Planner' tool which is designed to interpret mass data in order to optimise outdoor campaign planning.

    By working with EE, Posterscope will be granted access to complex, location-based mobile data, allowing them to observe how users engage with outdoor advertising, including demographic, proximity to adverts and apps loaded onto a person's device. Head of mData at EE, Chris Gobby, said: "mData has the ability to provide unique insights in application to the planning of OOH advertising – ultimately enhancing customer and client experience."

    This enriched insight will grant advertisers the ability to tailor their campaigns to fit the mould of user activity - such as tapping into patterns followed by particular audiences and maximising on exposure across key hotspots relevant to their brand.

    Posterscope chief strategy officer, James Davies, said: "This data will allow us to offer high levels of granularity and accuracy in planning and targeting client campaigns. It will also provide us with an unrivalled understanding and insight of the behaviour of audience groups in the out-of-home environment, and their journey to digital platforms."

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    Ireland-based bookmaker Paddy Power today unveiled its latest amusing publicity stunt - a waxwork dummy of the much-missed former Manchester United manager Sir Alex Ferguson, in a glass case marked 'IN CASE OF EMERGENCY BREAK GLASS'.

    Alex Ferguson Wax Dummy at Old Trafford

    Since Ferguson's departure, Manchester United have underwhelmed with a series of lacklustre performances leading to a series of defeats, including last night's 3-1 defeat against Chelsea. United, under the slightly-less-iron fist of David Moyes, are looking unsure and might even - gasp -  not win at the foot-ball this year! No, really.

    Paddy Power have a history of irreverent stunts, with their 2012 'Roy The Redeemer' statue at the cliffs of Dover, their sponsorship of an egg-and-spoon race in France and their giant vuvuzela truck just a few of their zany japes.Hopefully foot-to-ball fans the world over take this with the good humour intended, or Paddy Power might find themselves subject to a few jolly cross pub conversations!

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    Train Station AdvertisingThe latest research information to be released by Route has provided an in-depth and unique insight into the habits of rail network users and advertising.

    Using GPS devices to track movement, passenger data, observational research and recall work, Route - the audience research body for out of home media - have compiled information from over 28,000 people. The information gathered from their journeys provides audience estimates and determines what rail and Tube advertising commuters actually see.

    The data means that, like TV and radio, your target audience's information on demographics, lifestyle and behaviour can be now be gathered from rail media in order to maximise effective advertising.

    With over 1.2 billion journeys being made on the UK's rail network each year, AdGates make the perfect advertising opportunity as commuters actually have to walk through the adverts, never mind just look at them.

    Route's new data ensures that the number of people who see the AdGates are counted, and the information proposes rather impressive figures...

    With over 4,000 AdGates currently in place at over 233 rail stations, Route reckon that advertising on AdGates at all London Termini stations will achieve 122,797,700 impacts every 2 weeks, with each person seeing individual banks of gates an average of 46 times.

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    It's a well known fact that if people see something to press or touch, they're pretty likely to do it. 

    In a new campaign, Honda have deployed interactive 6-sheet screens at some of the UK's busiest shopping centres in order to gauge public preference over is CR-V Black or White Editions.

    The 'opinionator' adverts are currently at Lakeside, Oracle, Bullring and Bluewater centre, asking shoppers to vote for their favourite version of car. 

    Kate Barrett, Brand Manager at Honda UK, said: “This [campaign]... brings to life the innovative and inventive ‘head turning’ design of the CR-V Black and White Editions as it reaches audiences out and about who are in the right mind-set to stir their consumer interest in the brand.”

    Votes from the screens are linked to Honda's website, which measures and records the 'head turns' generated from the campaign.

    What's more, it's the perfect solution for males up and down the country desperate to kill 5 minutes in a shopping centre...

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    Those clever advertising folk in Sweden have swept away commuters with an ingenious outdoor digital campaign.

    Pharmacy brand Apotek promoted their new hair range at a Stockholm station by placing ultra-sonic sensors inside subway platform billboards, that could recognise when a train was approaching.

    The adverts then sprang into action when a train pulled in, causing the featured model's hair to realistically billow around her face.

    Simple, smart and effective. We're impressed.

    Check out the video from Apotek below:

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    The king of soft drinks, Coca-Cola has caused a stir this week with a billboard poster in New York which states, ‘You’re on. Coke.

    The layout of the tagline and logo read to make a single statement which, although probably unintentional seems to directly imply that the good folks in New York, are dabbling in drugs.

    A long copy version of the advert is also being displayed in bus shelters and only reinforces the ad’s ambiguous message.

    It reads, ‘You move to New York, with the clothes on your back, the cash in your pocket and your eyes on the prize. You’re on. Coke.’

    A spokesman for Coca-Cola has responded with a statement in Adweek,

    ‘This advertising is one part of the new campaign for Diet Coke, which is called 'You're On.' It celebrates ambitious young achievers from all walks of life and reminds them that Diet Coke is there to support them in the moments when they are at their best…. Diet Coke in no way endorses or supports the use of any illegal substance.’

    While the drug reference is easy to excuse, the campaign has certainly been towing the sentiment of bad publicity is good publicity.

    The campaign by advertising agency, Droga5 has triggered much comment on social media sites and in the trade and consumer press.

    The possible drug interpretation was always likely and the creators and client surely went ahead regardless with tongue firmly in cheek.

    It’s also a timely reminder that despite the necessity of online campaigns in the digital age, a good ol’ fashion poster always hits the spot.

    Get interactive with the campaign on Twitter with @DietCoke using #YoureON.

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    Amscreen launches Audience Assured Advertising (AAA) to measure digital out of home accountability

    The campaign hopes to answer the demand for more accountability and transparency from outdoor media.
    hologram lady looing at billboard poster
    Utilising customer information gathered by Amscreen’s digital screens, advertisers will be able to reach more than one demographic, similar to online and TV advertising.

    The new AAA application offers a full-post campaign analysis to help planners and marketers access the campaign and then improve on it for future activity.

    Jamie Lindsay, managing director of Amscreen, said, ‘Others may have dabbled in facial detection and audience analysis, but we are the first to do it at scale.’

    The AAA application is possible because of Amscreen’s cameras in its screens, which have a viewing distance of 4.5 metres. It is claimed that they are capable of tracking up to 150 individuals at any one time.

    Amscreen also claims that individuals are only registered as one view if they are calculated to have looked directly at the screen, with the promise, ‘OptimEyes registers viewers, not looks’.

    The company already includes screens in 450 Tesco petrol stations, with a weekly reach of more than five million adults.


    A soft drink company in New Zealand has launched a 3D billboard 

    The interactive outdoor advert allows passers-by to help themselves to flip-flops and beach towels.

    The campaign by Saatchi & Saatchi NZ has been rolled out in Auckland, Wellington and Christchurch for the popular lemon drink, L&P.

    It hopes to target commuters and students into holding on to summer, despite the holidays being over. Creative director of the campaign, Guy Roberts, said:

    ‘For many kiwis, L&P and summer go hand in hand and we hope this campaign will help kiwis hold on to that great summer feeling just a little bit longer.’

    View the video for the campaign below:

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    Two new digital screens have been launched in Manchester and Newcastle.
    The full motion screens have been released across six cities in the UK. This is great news for businesses looking to advertise or invest in digital campaigns.

    Newcastle welcomes its first and only digital outdoor screen by launching an advertising campaign from Weetabix.

    The screens in Manchester can be found at Manchester One. Previously known as Portland Tower, the new double-sided screen has been installed on the main road of Portland Street.

    More and more advertisers are taking advantage of, and realising the true potential of interactive and digital out of home media. Making brands more active and able to connect with audiences in places where other media can’t reach.

    The screens in Manchester (which coincide with the renaming of Portland Tower) are in a prime city centre location outside a high-profile building. This is the optimal urban area for businesses looking to reach a wide audience of commuters, shoppers and city-dwellers.

    A spokesman for the new screens said that the potential of digital out of home media means it can function as a standalone media format.

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    Gone are the days of staring into space whilst waiting for the number 9, these days waiting for your bus is the highlight of the journey.

    Sony pictures are the latest to utilise six sheets to create incredible ads, launching an outdoor campaign to promote the The Amazing Spiderman 2 movie.

    The campaign uses electroluminescence technology to bring Electro - Jamie Foxx’s villainous character, to life with bolts of lightning.

    Jane Robertson, advertising manager at Sony Pictures, said: "Electro is a new, exciting villain for Spiderman and this was a great opportunity for us to introduce the character and bring him to life on the streets in a unique and interesting way."

    The screens come as part of a £1million investment on promotional outdoor activity, which will also include bus wraps and T-sides.

    If you're in London, Cardiff, Birmingham, Bristol, Liverpool and Edinburgh from today, make sure you watch out for Spiderman on a (small) screen near you.

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    The British pop group, Coldplay have hidden lyrics from their new record in libraries around the world.

    The forth coming album by the four-piece is called Ghost Stories and the handwritten lyric sheets had been planted in ghost stories in nine different countries.

    Coldplay get creative with out of home advertising media
    Nine lyrics sheets matches the number of tracks on the record and so far, eight of the sheets have been found in libraries in Finland, Spain, Singapore, Mexico, England, Ireland, New Zealand and the U.S.

    Number five, Oceans was found in the Dartford Library, Kent in Emily Brontë's Wuthering Heights.
    The Coldplay website has information on each of the discoveries and details of the final clue have pointed to South Africa.

    One of the hidden envelopes also contained a ‘golden ticket’ which allows the lucky finder two tickets to the Royal Albert Hall on 1st July 2014.

    The creative team behind this out of home marketing campaign have caused a stir among the group’s fans as they anticipate the release of Coldplay’s sixth studio album later this month.

    Although only a handful of fans have benefited from the worldwide treasure hunt, it works as the perfect PR springboard to announce the return of the UK band.

    Find out more about advertising out of home.

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